Sore nipples are two of the most painful things about breastfeeding!  I used this cream when I first started nursing Katie and it was a lifesaver!  It has a nice, smooth consistency  and goes on really easily.  If you use it regularly, it really helps keep them from getting too dry and cracked, and helps keep the irritation, especially against your bra, to a minimum.  It is safe for baby too, so no need to wash it off before nursing.  I tried other creams and salves, but this was by far my FAVE!!